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Start of Inter-Cultural Trust Project

This is an open invitation to you, anyone you know who might be interested in participating in this project, or anyone interested in this one-day introduction to Prof. Brugha’s research in decision science.

Tuesday 19th December 9 a.m. to 4.30 p.m. Quinn School Q233

  • 9.00 a.m. to 9.10 a.m. Launch of Inter-Cultural Trust Project by Dr. Liming Wang, Director, UCD Confucius Centre / Mr. Jiwei Tang, First Secretary (Education) from the Chinese Embassy
  • 9.10 a.m. to 9.30 a.m. Introduction to Inter-Cultural Trust Project: Aims, Objectives, and Plans. Getting to know one another and potential collaborators in the project.
  • 9.30 a.m. to 10.45 a.m. Nomology / Understanding Methodologies and Systems in Management: Background of Decision Science, Extracts from forthcoming book on 100 management systems.
  • 10.45 a.m. to 11.00 a.m. Coffee
  • 11.00 a.m. to 12.15 p.m. Measurement / Multiple Criteria / Strategy
  • 12.15 p.m. to 1.30 p.m. Lunch
  • 1.30 p.m. to 2.45 p.m. Systems Development / Conflict Analysis / Trust.
  • 2.45 p.m. to 3.00 p.m. Coffee
  • 3.00 p.m. to 4.00 p.m. Inter-Cultural Trust Project: Inter-cultural systems: Hofstede, Trompenaars, Schwartz; Issues: Distrust, Risk, Empirical work to date.
  • 4.00 p.m. to 4.30 p.m. Open Discussion.
  • 5.30 p.m. Reception / Christmas drink & nibbles in Cathal Brugha’s home: 90 Knocknashee, Goatstown, (please reply if you are coming so that we know the number of mince pies we will need).

Project: To test variations in trust within relationship management between China and English speaking countries in Western Europe

Main researchers:

Professor Cathal Brugha's research is into Nomology, the formal study of the decision structures that are used in management. He has been testing these structures as a potential inter-cultural bridge between East and West. The project will extend and develop this research through empirical surveys of the thought processes underpinning knowledge management in inter-cultural business practices. The specific focus is to test variations in trust within relationship management between China and English speaking countries in Western Europe. How do the different cultural backgrounds affect the development of trust? What does this tell us about how to develop future business relationships in a global context? It will involve interviewing and surveying people in companies that have different mixes of Chinese and Western influences. The most vital aspect will be to be able to ascertain tiny nuances of meaning about aspects of trust.

Professor Rong Du, of the School of Economics and Management, Xidian University, Xi'an, China, has funding from the Chinese Government through the Chinese Scholarship Council (CSC) to spend a year in research with Dr. Brugha on this project.

Stages of the Project

  1. One day seminar December 19th by Cathal Brugha introducing the project and his research that will provide a platform for the study
  2. Literature review, development of hypotheses from literature
  3. One day seminar January / February by Cathal Brugha / Rong Du on the research questions
  4. Qualitative research at various sites in Ireland / U.K. / China narrowing and firming hypotheses
  5. Survey research to give quantitative evaluation of hypotheses.
  6. Professor Rong Du, and her Husband Professor Shizhong Ai, will be here for twelve months. Some of her post-graduate students have already done some work on the constructs involved in trust. After she returns home she intends to continue the project with more empirical research in China. By then we hope to have extended the collaborations to other scholars both in Western Europe and China.