Bringing ICT Benefits to Market
Journalists interviewed in a recent survey said that they were generally wary about information they received about new products, seeing it sometimes as mere publicity for the businesses which were involved in the development process.
Panellist Mario Martinoli, Director of YourIS.com, added: "general media do not want to be fed press releases, it is better to provide resources from which journalists can build their own report." He noted that the focus of any press tools should be on what the product is and not who is developing it.
A contrary account was offered by one member of the audience from a UK-based university. He found from his own experience that a press release was more likely to get picked up by the media if the sender was a university, not a small and medium-sized enterprise (SME).
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