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UCD Smurfit School launches new Master of Science (MSc) in iBusiness

Dublin, 16th June 2010 – UCD Michael Smurfit Graduate Business School officially announced the launch of the MSc in iBusiness at the School today. This new programme will commence in September 2010.

The MSc in iBusiness complements the MSc in Business Analytics launched in 2008. Both programmes are aimed at developing future leaders of innovation in the Smart Economy. A unique feature of both programmes is that they are aimed at either young graduates who can do the programme full-time in one year, or at managers who will do the programme on a part-time basis over two years.

The new MSc in iBusiness focuses on how Information and Communication Technology (ICT) enables businesses to innovate and compete globally.

The highly successful MSc in Business Analytics develops the understanding and skills needed to combine Information Technology with analytical and quantitative decision-making, to gain value from the large quantities of data available to the modern enterprise.

Both programmes are funded by the HEA’s Graduate Skills Conversion Programme 2010, under the National Development Plan (NDP). For EU citizens this means that most of the fees are covered. This funding indicates the importance the Irish Government attaches to the contribution of these programmes to the Smart Economy.

The new MSc in iBusiness is aimed primarily at graduates with primary degrees in Business. However, both programmes welcome applicants with non-Business degrees such as Engineering, Science and Computer Science. Each provides knowledge, techniques and perspectives to meet the growing demand for top-performing graduates to fill high-value jobs in organisations that compete through innovation and information. The programme includes details of the latest technologies and data analysis techniques. such as SAS, Accenture, IBM, Google, Banks and other public and private organisations in the increasingly important service sector.

Speaking at the launch, Professor Tom Begley, Dean UCD Smurfit School, said: “We are delighted to announce the commencement of this new programme which will respond more directly to industry needs. As the leading business school in Ireland and in order to compete globally we need to stay in tune with what potential employers want from our graduates. Developing synergies and partnerships with industry is key to this.”

The leader of the initiative to launch an MSc in iBusiness is Professor Robert Johnston, John Sharkey Professor of Information Systems and Organisation, who joined UCD Business School from the University of Melbourne in 2008. He has wide industrial experience and an international research reputation on the use of Information Technology for innovation in organisations and organisational networks.

Speaking at the launch he said: “As the Irish knowledge economy changes focus from software development to delivery of more complex and global business solutions, the MSc in iBusiness seeks to produce business analysts who can effectively deploy advanced Information Technologies to create innovative ways to compete and create value.”

Both MSc programmes are supported by two major UCD research centres. Students interested in either of these programmes should contact:

MSc in iBusiness:

Programme Director: Mr Matt Glowatz 716-4736

Director, Centre for Innovation, Technology & Organisation (CITO): Professor Robert Johnston 716-4737

MSc in Business Analytics

Programme Director: Dr Sean McGarraghy 716-4734

Director, Centre for Business Analytics (CBA): Professor Cathal Brugha 716-4708


For media contact or images: Cathy Timlin, office 01 7168991, mobile 087 9909810

Note for Editors

UCD Michael Smurfit Graduate Business School

In 1964, University College Dublin became the first college in Europe to offer the degree of Master of Business Administration (MBA). In 1991, the graduate business school opened its own campus in Blackrock, County Dublin. With over 100 faculty members, 1,200 students and 10,000 alumni worldwide, UCD Smurfit School is one of only nine business schools worldwide to be awarded triple international accreditation (US - AACSB, European - EQUIS and UK - AMBA) and has been consistently ranked among the leading European business schools by the Financial Times since 2000.

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