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Contrasting the MSc programmes delivered by the MIS subject area

The MIS subject area delivers two main MSc programmes at the UCD Smurfit Graduate School of Business MSc Digital Innovation / MSc iBusiness programme and the MSc Business Analytics.

These two programmes address two different but complementary audiences;

  • The MSc Business Analytics focuses on knowledge, technology, tools and techniques for complex decision making and includes training in programming (Java), linear programming, decision trees, networks and graph theory among others.
  • The MSc Digital Innovation / MSc iBusiness programme - Innovation through ICT, focuses on building management practice, knowledge of strategy and skills for digital product management, for example: production management, creative processes, teams, sourcing, strategy, social theory, markets, economics.