Skip to content. | Skip to navigation

Personal tools
Sections
You are here: Home news Putting culture centre stage in business strategies

Putting culture centre stage in business strategies

BOOK REVIEW by Cathal Brugha: Chief Culture Officer: How to Create a Living, Breathing Corporation By Grant McCracken
Putting culture centre stage in business strategies

Image credit: Allen Higgins

"WHAT IS it about people like Steve Jobs, founder of Apple, who left the company after a boardroom power struggle, founded Pixar, and was later brought back as chief executive of Apple? Is he simply a genius? Or is it possible to define that “something” that makes the difference between a product line that inspires the imaginations of a generation and one that fails to connect?"

For more see the book review in The Irish Times, Mon. 1 Jan 2010

« May 2015 »
May
MoTuWeThFrSaSu
123
45678910
11121314151617
18192021222324
25262728293031
Upcoming Events
Putting Anthropology to Work: People, Empathy and Design. SILS Seminar May 28, 2015 12:00 PM - 01:00 PM — Room 107, School of Information & Library Studies, Library Building, UCD Belfield.
Quadrangular Conference 2015 Sep 14, 2015 - Sep 15, 2015 — Lancaster University, UK.
All events…