Putting culture centre stage in business strategies
BOOK REVIEW by Cathal Brugha: Chief Culture Officer: How to Create a Living, Breathing Corporation By Grant McCracken
Image credit: Allen Higgins
"WHAT IS it about people like Steve Jobs, founder of Apple, who left the company after a boardroom power struggle, founded Pixar, and was later brought back as chief executive of Apple? Is he simply a genius? Or is it possible to define that “something” that makes the difference between a product line that inspires the imaginations of a generation and one that fails to connect?"
For more see the book review in The Irish Times, Mon. 1 Jan 2010
