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Why Africa?

A seminary by Dr Penelope Muzanenhamo, the Proudly Made in Africa Fellow in Business and Development, based at the UCD Quinn and Smurfit Schools.

Event details


Feb 09, 2016
from 06:00 PM to 07:00 PM


E117, Blackrock, UCD Michael Smurfit Graduate School of Business

Contact Name

Allen Higgins

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Penelope will present the potential for shifting value added activities to different sites as a means of better distributing the resources of a value chain; to shift benefits towards primary producers. The supply chain / value chain perspective offers an intriguing way of looking the Global Sourcing phenomenon.

Impact sourcing or ethical sourcing raises the potential to make better use of the links between entrepreneur and enterprise motivation, social need, value production with region branding and the strategic goal of Country Selection for Global Sourcing. We consider why issues of location branding are typically not evident or employed by digital enterprises (software and service firms). Some authors have claimed that the notion of national culture and national myths surrounding professional identity should be significant determinants of levels of outsourcing activity actually appear to be largely ignored in the tech industry where it is rare to associate a product or service so closely with a location (country, culture, etc.).