UCD CITO Seminar: Guest Lecture, Enterprise Crowdsourcing
from 03:30 PM to 04:30 PM
Prof. Carmel will talk on the topic of Enterprise Crowdsourcing – or the Human Cloud.
The seminar takes place from 3.30pm – 4.30pm on Tuesday 25th March, at UCD Smurfit School of Business, Blackrock, in Lecture Theatre 1.
All welcome. Precis below...
Enterprise Crowdsourcing is where The Cloud meets outsourcing. Instead of hiring testers, go to uTest and pay by the bug; instead of hiring coders to write the routing algorithm, go to Topcoder and select and pay the best submission; instead of hiring the corporate graphic designer, put up a bid request on freelancer.com; when the marketing department has a massive digitization project, hire microtaskers at mobileworker.com.
In each case, the crowdsourcing platform handles the labor. The labor is available immediately and at low cost. The various online platforms are essentially providing staffing search engines with very high granularity and broad reach. They also provide some governance. Intriguingly, one part of the landscape is truly virgin territory, in which, collectively, we have little managerial experience: micro-tasking. Micro-sourcing, such as mTurk, is where tasks can be sliced into tiny, often one (1) minute units of labor.
Enterprises – that is large buyers such as global 1000 and large government units - are accessing crowdsourcing in a typical bottom-up approach, spurred by managerial champions running isolated pilot projects. The managerial challenge that we set in this study is to develop a strategic roadmap so that executives will understand how to govern this innovation. Some consultancies have been bullish about “enterprise crowdsourcing,” promoting it as a substitute to outsourcing and to staff augmentation. In November 2012 Gartner predicted that “ … By 2016, application services providers will have replaced 20% of their internal application management staff with crowd sourcing and community sourcing.” This is dramatic, though a tad excitable.
Erran Carmel is leading a SIM-APC supported study this year on the topic of Enterprise Crowdsourcing. SIM is the U.S.-based Society for Information Management Advanced Practices Council.
Carmel is an expert on global sourcing. He has studied global sourcing for nearly 20 years. In crowdsourcing specifically he has a recent article in Sloan Management Review (2013) and presented his work on the Chinese Human Cloud at an ICIS 2012 workshop. He is also studying Brazilian crowdsourcing with support from the Brazilian government. He is a professor at American University’s Kogod School of Business in Washington D.C.