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MIS_P653 Strategic Information Management for Competitive Advantage

Strategic Information Management for Competitive Advantage

Increasingly competitive and global business environments have led to an increased emphasis on firm efficiency, product and service differentiation, and improved responsiveness to ever changing external environments. Firms seek new ways to leverage available resources and existing distinctive competencies, or to develop new competencies. There is a growing awareness within business organisations of the potential of information technology as a ‘competitive weapon’, strategic necessity, or, at the very least, an important organisational resource. This course examines the role of information technology in leading and supporting strategic initiatives and focuses on the economic and competitive implications of strategic information systems. The role of information systems in the global competitive environment will be of central interest. CRM analysis is included LandsEnd Case

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Upcoming Events
Through the eyes of others: how onlookers shape the use of technology at work Feb 17, 2016 02:00 PM - 03:00 PM — 1.015, WBS
Microsoft - 'How we build software' Feb 23, 2016 03:00 PM - 04:00 PM — Room B0.02, Computer Science Building, UCD
Workday - 'How we build software' Mar 08, 2016 03:00 PM - 04:00 PM — Room B0.02, Computer Science Building, UCD
Storyful - 'How we build software' Apr 04, 2016 03:00 PM - 04:00 PM — Room B0.02, Computer Science Building, UCD
IFIP WG8.2 Working Conference, Dublin 2016 Dec 09, 2016 - Dec 10, 2016 — Dublin, Ireland
All events…