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MIS_P653 Strategic Information Management for Competitive Advantage

Strategic Information Management for Competitive Advantage

Increasingly competitive and global business environments have led to an increased emphasis on firm efficiency, product and service differentiation, and improved responsiveness to ever changing external environments. Firms seek new ways to leverage available resources and existing distinctive competencies, or to develop new competencies. There is a growing awareness within business organisations of the potential of information technology as a ‘competitive weapon’, strategic necessity, or, at the very least, an important organisational resource. This course examines the role of information technology in leading and supporting strategic initiatives and focuses on the economic and competitive implications of strategic information systems. The role of information systems in the global competitive environment will be of central interest. CRM analysis is included LandsEnd Case