Tavares Elaine

INTERACTION BETWEEN INDIVIDUALS AND INFORMATION SYSTEMS: ORGANIZATIONS AND INDIVIDUALS ON THE SAME SIDE

   Elaine Tavares
   Brazilian School of Public and Business Administration 
   of Getulio Vargas Foundation – EBAPE/FGV
   elaine.tavares@fgv.br

Abstract

This article presents the results of a study conducted in order to understand under what circumstances the process of social construction of information systems (IS) in the banking sector in Brazil takes place. It presents an analysis of the implementation, use and procedures for improvement of three systems, used in two of the country's largest banks. We started from the premise that technology is a socially constructed phenomenon, with a structure of use that is formed by its practical application. The data were collected through 46 semi-structured interviews, direct observation and documental analyses. A structuralist protocol has been used to interpret and analyze the data. This analysis revealed a process of social construction that generated four types of use of IS: full use, partial use, combination and adaptation. The characteristics and outcomes of each will be explained in this article. The assimilation of systems has been influenced by the confluence of individual and organizational objectives and the type of training applied. This assimilation seems to follow a structure of conformity and conformism to what has been implemented by the organization.