Reading Group July 13 2009
from 04:00 PM to 05:30 PM
Lloyd, P., Storytelling and the development of discourse in the engineering design process. Design Studies, 2000. 21(4): p. 17.
"This paper describes a study of engineering design as a social activity in a small design and manufacturing organisation... The paper explains how social experience is acquired and used in the design process through the mechanism of storytelling...Storytelling appears to be a central mechanism in the development of a common language in design teams."
Peter Lloyd presents an evocative description of conversation and discourse in engineering design work. He asserts that ethnographic methods are well suited to the task of interpretive organisational and socially enacted settings. He emphasises the necessity to take talk and conversation seriously, as sense making experiences which shape work environments and are the
text from which designers and engineers act and make sense of work collaborations.
Through critical readings of this article we hope to ascertain how well the author has achieved certain goals in this article; its contribution to theory through his analysis; methodological contribution; and the contribution to practice in providing a rich and informative case description.