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Rong Du

Du, R and Ai, S (2008).

Cross-Organizational Knowledge Acquisition through Flexible Hiring and Joint R&D: Insights from a Survey in China

Expert Systems With Applications, 37(1).


Du, R, Ai, S, and Brugha, CM (2007).

Inter-Cultural Trust in Chinese-Irish Cooperative Relationships: A Field Study in Dublin, Ireland



Du, R, Ai, S, and Ren, Y (2007).

Relationship between Knowledge Sharing and Performance: A Survey in Xi'an, China

Expert Systems With Applications, 32(1):38-46.


Du, R, Brugha, CM, and Ai, S (2007).

Implications from Decision Science for the Inter-Cultural Trust Development in Information Systems



Du, R, Hu, Q, and Ai, S (2007).

Stochastic Optimal Budget Decision for Advertising Considering Uncertain Sales Responses

European Journal of Operational Research, 183(3):1042-1054.


Du, R, Hu, N, and Ai, S (2006).

Interpersonal trust: a significant factor in knowledge transfer within the alliances consisting of both foreign and Chinese firms

Lecture Notes in Decision Science, 8:367-374.


Du, R and Ai, S (2005).

Overcoming Internal Knowledge Search through Firm-Institute Alliances: A Survey of Knowledge Flow in Xi’an, China

International Journal of Knowledge and System Science, 2(4):33-41.


Du, R, Hu, Q, and Meng, Z (2004).

Modeling the Dynamic Optimal Advertising in Stochastic Condition

Journal of Control Theory and Application, 2(1):102-104.


Du, R and Hu, Q (2003).

A Dynamic Optimal Advertising Model for New Products

Journal of Systems Science and Complexity, 16(1):85-94.